Every year around February the 14th Brits spend millions of pounds on Valentine gifts for her or him, and research shows that Valentine’s Day spending has steadily increased over the past few years thanks to the social media phenomenon known as “Instabragging.”
With more people bragging about and sharing photos of their gifts online, one in six people said they thought about how a present would be received on social media before they bought it.
But what gifts remain popular year after year? If you want to make your special someone happy this February, here are ten of the most popular Valentine’s gift ideas for him or her.
As cliché as it might be, the heart shaped box of chocolates is still the most popular Valentine’s gift, and nearly 48% of consumers say chocolate is one of the top gifts they present to their sweetheart.