10 of the Most Popular Valentine’s Day Gifts

Marianne Stenger
1st February 2019

Every year around February the 14th Brits spend millions of pounds on Valentine gifts for her or him, and research shows that Valentine’s Day spending has steadily increased over the past few years. 

With more people bragging about their Valentine's Day gifts online, one survey found that one in six people said they thought about how a present would be received on social media before they bought it.  

But what gifts remain popular year after year? If you want to make your special someone happy this February, here are ten of the most popular Valentine’s gift ideas for him or her. 

1. Valentine's Day cards

Although cards are usually given in combination with other gifts like flowers or chocolates, more than 52% of consumers will present their loved one with a Valentine’s Day card. You can score some extra points by personalising your card with a photo or heartfelt poem. Why not use Bob Books to surprise your partner or even some of your close friends with a personalised greeting card

2. Personalised gifts 

More consumers are choosing personalised gifts to make a good impression on Valentine’s Day, and some of the popular choices include personalised cards and romantic collages. If you'd like to make your loved one something original this Valentine's Day, check out some of these ideas for turning your photographs into a memorable photobook, calendar or wall art. 

3. Chocolates

As cliché as it might be, the heart shaped box of chocolates is still one of the most popular Valentine’s gifts, and nearly 48% of consumers say chocolate is one of the top gifts they present to their sweetheart.

4. Flowers

Flowers are still one of the most romantic Valentine’s Day gifts, according to 34% of consumers. Some of the most popular types of Valentine flowers include roses, carnations, lilies, tulips and even sunflowers. 

5. Dinner for two

Whether it’s a candlelit dinner at home or a romantic restaurant out of town, dinner for two is still the Valentine’s gift of choice for nearly 35% of couples. If you’ll be dining in this Valentine’s Day, be sure to stock up on plenty of candles and choose some appropriate music ahead of time. 

6. Clothing 

Although slightly less traditional than flowers or chocolate, clothing also makes for a popular gift, and 25% of consumers will choose something in this category for their significant other. 

7. Gift vouchers 

Not sure what your lover might want this year? Gift cards are the Valentine’s Day present of choice for 12.6% of consumers. 

A Bob Books gift voucher makes the perfect gift for any photography lover, as it allows the recipient to create their own personalised photo book, photo calendar or wall art. 

8. House plants 

Although they’re not as popular as flowers, more consumers are choosing to give their Valentine house plants, since they last longer than flowers. Some of the popular options include flowering cyclamen, heart leaf philodendrons and believe it or not, even cactus plants. 

9. Perfume

Perfume is another popular Valentine’s gift for him and her, but choosing the right scent can be tricky no matter how long you’ve known each other. If you’re not sure, take a peek at your partner’s perfume collection and see whether they tend to prefer citrus notes or floral fragrances. 

10. Jewellery

Jewellery is still a popular Valentine gift for him or her, and although men are more likely than women to choose something in this category, watches or cufflinks can make excellent men’s gifts. 

Are you looking for original Valentine’s gift ideas for him or her this year? Personalised romantic photo albums or sentimental photo cards are easy to create and can help you make a lasting impression.