John Matheson is a writer and fashion archivist, running the hugely popular instagram account @McQueen_Vault posting often never-before-seen work of the late Alexander McQueen. It has fast become one of the most significant resources for McQueen enthusiasts, and provides a valuable archive for generations to learn from and be inspired by. We spoke to John about his motivation to start a McQueen archive online and what makes for an interesting feed.
BB: Can you talk a little bit about your background. When did fashion become important to you and what does it mean to you now?
John Matheson: Fashion was my first obsession. My professional background is in learning and education so even though I worked in cosmetics, I was always focused on the development and teaching aspect of the makeup brand. I always had this fascination with cataloging and sharing things.
It grew out of just being so obsessed with consuming fashion magazines and documentaries and fashion programs. I fell in love with Versace and Westwood, Gaultier, and Mugler, and then I developed a little bit more of an English-centric taste. Around that time, McQueen popped up and I realized there was something quite different about him. Fashion is interesting because it's something that is part of everything that we do, whether you want it to be or not. You make a choice whether or not to wear a black or a blue shirt. It's a very interesting form and expression.