A Stitch In Time
By Caroline Keill
The identity of fashion is largely constructed and communicated by photography. Unlike other forms of commercial imagery, fashion photography tends to focus solely on the abstract and symbolic qualities of the product. Fashion items are rarely purchased for quality or practicality, but rather for the cultural identity and perceived status that they bestow on the wearer. A continuous cycle of mindless consumption and disposal is entered into in order to perpetuate this fashion myth.
The work in this book confronts the absence of representation in fashion photography: its disconnection from production processes, from the inherent qualities of the product and ultimately the devastating effects of over consumption.
A thought provoking blend of conceptual and documentary imagery explores the changing face of the UK clothing industry in the wake of globalization.