Why am I being asked for a nickname when I try to purchase a book in the Bob Bookshop?

In order to buy or sell anything in the Bob Bookshop, a nickname/username is required. You will only be asked to set this once. Please note that this name will appear alongside any books you publish or comments you make in the bookshop, so please select your name carefully. Your nickname should contain only letters and numbers, no special characters. You can change it in the 'My Profile' section of your account. 

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